What is BERT and its role in SEO?
BERT is a natural language processing model developed by Google to better understand search queries.
Frequently Asked Questions
How does BERT affect SEO strategies?
BERT rewards content that aligns with user intent and uses natural language, making high-quality, informative content essential for SEO.
Do websites need to optimize specifically for BERT?
No, there is no direct optimization for BERT. The focus should be on creating relevant, high-quality content that matches user intent.