What are Custom 404 Pages for SEO?
Custom 404 Pages are user-friendly error pages that provide useful information and links to keep visitors on the site when they encounter a broken or missing page. By designing an effective 404 page with navigation options, search boxes, or suggested content, businesses can reduce bounce rates and retain users.
Custom 404 pages also improve SEO by signaling to search engines that the site is well-maintained, even in cases of broken links or missing pages.
Frequently Asked Questions
How does a custom 404 page improve SEO?
It reduces bounce rates by guiding users to other parts of the website, improving user engagement and overall SEO performance.
What should be included in a custom 404 page?
A custom 404 page should include a search bar, links to popular content, and clear navigation options to help users find what they’re looking for.