Why is HTTPS important for SEO?
HTTPS (Hypertext Transfer Protocol Secure) encrypts data between a user’s browser and the website, ensuring that information is transmitted securely. Google prioritizes HTTPS websites in search rankings, making it essential for SEO.
Using HTTPS not only improves SEO but also builds trust with users by protecting sensitive information.
Frequently Asked Questions
How does HTTPS affect SEO rankings?
Google gives preference to HTTPS sites, which can positively impact search rankings.
Is switching from HTTP to HTTPS complicated?
The process requires careful planning, including redirecting URLs and updating site settings, but the benefits outweigh the challenges.