What is Lazy Loading and SEO?
Lazy Loading is a technique where certain elements of a webpage, such as images or videos, are only loaded when they are needed (e.g., when they come into the user’s viewport). This improves page load times and user experience, both of which are important ranking factors for SEO.
When implementing lazy loading, it’s crucial to ensure that search engines can still crawl and index the content correctly, as some lazy-loading techniques may prevent search engines from accessing key elements of a page.
Frequently Asked Questions
How does lazy loading impact SEO?
Lazy loading improves page speed, which is a ranking factor, but it must be implemented in a way that ensures search engines can still crawl the content.
Can lazy loading be used for all types of content?
Lazy loading is typically used for images and videos but can also be applied to other content types. It’s important to ensure that critical content is not hidden from search engines.