What is RankBrain and how does it impact SEO?
RankBrain is a machine learning-based component of Google’s search algorithm. It helps the search engine interpret user queries and rank results more effectively by understanding intent and context. RankBrain adjusts rankings based on user engagement signals, such as click-through rates and dwell time.
Optimizing for RankBrain involves creating high-quality, user-focused content that aligns with search intent and encourages engagement.
Frequently Asked Questions
How does RankBrain influence SEO strategies?
RankBrain emphasizes user experience, making content quality, engagement, and relevance more important for SEO.
Can websites optimize specifically for RankBrain?
While direct optimization isn’t possible, focusing on user intent, content quality, and engagement aligns with RankBrain’s goals.