What are Scripted Redirects?
Scripted Redirects automate the process of setting up 301 or 302 redirects, ensuring that users and search engines are properly directed to updated or relocated content. This approach is particularly useful for large-scale websites, where manually managing hundreds or thousands of redirects would be impractical.
By using scripts to manage redirects, businesses can reduce the risk of broken links, improve user experience, and preserve link equity for SEO.
Frequently Asked Questions
How do scripted redirects benefit SEO?
They ensure that link equity is preserved and that users and search engines are directed to the correct pages, preventing 404 errors and improving SEO.
What types of redirects can be automated using scripts?
Both 301 (permanent) and 302 (temporary) redirects can be automated using scripts, allowing for better management of site migrations or content updates.