What is URL Parameter Handling?
URL Parameter Handling involves optimizing the way URL parameters (such as tracking codes or filters) are managed to avoid issues like duplicate content or inefficient crawling. Proper parameter handling ensures that search engines can correctly interpret which versions of pages should be indexed.
Using tools like Google Search Console, businesses can configure URL parameter settings to improve crawl efficiency and prevent SEO problems.
Frequently Asked Questions
How do URL parameters affect SEO?
Improper handling of URL parameters can lead to duplicate content, crawl inefficiencies, and dilution of link equity.
How can URL parameter issues be resolved?
By using canonical tags, robots.txt directives, or configuring parameter settings in Google Search Console to guide search engines.